Putting the can and can't in cantankerous
The Changing Climate of Sustainable Advertising
“We’re here to show you the brighter side of climate change,” a female voice narrates over the video for Higher Tides Realty. Soothing piano music plays while images of melting snow, remote coastal landscapes and barren deserts fade in and out. Higher Realty says it aims to help homeowners and buyers find properties in areas set to increase in value due to rising temperatures and dramatic weather changes. There’s only one catch: The advertisement is fake.
The Obama Presidential Library: Changing Space, Inspiring People
In 2008, change was the guiding principle behind President Barack Obama’s run for office. Today, nearly a decade later, change is what the Obama Presidential Library and museum team is aiming for as they move forward on their plans to construct the Obama Presidential Center, scheduled to open in 2021. The Center - which includes a library, museum, rooftop garden, community plaza, and speaking forum - has the chance to serve its community in ways that are distinct from past Libraries, just as President Obama himself is unique among his predecessors.
The Immersive Arts Experience: Ladies & Gents, Please Leave Your Seats
Immersive arts are for the modern brain, the experience junkie, the adventure seeker. They’re for the screen-enslaved culture that is virtually all of us at this point. Whether you’re talking exhibitions, theater productions or film screenings, all-out immersion is fast becoming the norm. Increasingly common, pushing the envelope experientially is how producers, writers, museums and artists are competing for audiences and publicity.
Impact Production: Creating What Matters
What do the best brands, artists, athletes - even politicians - have in common? They’ve nailed down the art of leaving an impact, a mark, long after you’ve had just a small taste of what they’re about. What is the secret to making sure the impact you’re after is the impact people feel? It starts by developing an emotional connection with your work in a way that directly engages your audience.
Cannes Film Fest: Chercher Les Femmes
Wow! Twelve projects from women filmmakers at this year’s Cannes International Film Festival! Is the glitziest cinematic show on Earth finally bidding adieu to the ‘50s (Miss Dubois, please fetch the director his café au lait), saying a warm and welcoming enchanté to gender equality (without the wink and pat on the bottom), and giving women filmmakers their due?
How do you say “if only” in French?