Putting the can and can't in cantankerous
Looking Ahead: 2022 Trends Steering Agencies & Brands
Climate, Diversity, Authenticity: Advertising and Brand Highlights for 2022 On the heels of a pandemic-induced rollercoaster, experts predict unprecedented growth in ad spending for 2022. As the economy claws its way towards recovery, however, one thing is clear: we can’t…
(Un)Sustainable Supply Chains Part II: Where Do Agencies Stand?
In our previous post on supply chains, we delved into the root causes behind supply delays this holiday season. We also discussed quick-fix strategies for ad agencies and creative production teams who had to pivot holiday campaigns in real-time. It’s…
(Un)Sustainable Supply Chains and the Perfect Holiday Advertising Storm
As the holiday shopping frenzy brings the global supply chain to its knees, brands, ad agencies, creative production teams and consumers are facing a collective reckoning. There’s no debate that we need a better way forward.
Movie Marketing: Did a Year of Streaming Kill the Big Screen?
Global theatrical revenue fell drastically between 2019 and 2020. In response, many studios relied on streaming services to help them survive. In the wake of the biggest year for streaming to date, the film industry waits to see if audiences will return to theaters or remain on the couch.
The Shifting Landscape of Brand-Athlete Partnerships
With the Winter Olympics in Beijing less than six months away, it’s time for advertisers to leverage the lessons learned in Tokyo and prioritize what makes the Games so appealing in the first place, aka athletes.