There’s no substitute for authentic representation. When companies hire marketers, writers, web developers and leadership candidates living with disabilities, new perspectives and lived experiences are brought to the table.
The shift to digital advertising puts greater emphasis on a brand’s ability to respond quickly. Aside from being nimble, the boutique ad agency model is streamlined and accessible.
NFTs provide a way for digital artists to monetize their art and connect with fans — forward-thinking brands see them as a new opportunity to boost brand awareness and engage with their audiences.
Demanding greater transparency in production and labor practices, consumers aren’t only vocalizing their concerns online, they’re voting with their wallets and ethical brands are winning.
More than ever, it’s important for brands to understand what motivates their audience, what consumers care about, and what they need.